Referral Marketing
Using social networks to hire new employees
- jobs-for-friends Facebook app
- Referral marketing plattform
- Tracking
Summary
Formerly known as jobs-for-friends
What if you could find the right candidates also on your staff personal recommendations ? Have you already thought about using social networks in your recruiting process? We did…
Therefore, we have developed a facebook application combining these two aspects. We are taking advantage of your social graph displaying your different contact connections. Like this, contacts of your employees will discover job offers published by your company or recieve job recommandations.
→ By the way: Referral Marketing and Employer Branding Concept are originally from our partner TMP Worldwide!
→ Whitepaper from softgarden.lab available here
Further information:
Take part in one of our free Webinars: Current Webinars
or contact us if you need additional information: Contact us
Feel free to contact us by telephoning +49 (0)30 275 96 – 253 for a personal call as well.
Clients
- job-for-friends: The Facebook app for referral marketing
- Bonus list
- Branded welcome page
- Multilingual
- Analytics
- Online application
- Job interface
Features
Your employees are on Facebook, Myspace or someplace else on the social web… Great, then you are in the right place with jobs-for-friends. With jobs-for-friends you can publish your job ads on your employee’s network of friends. This means your job ads will appear on Facebook… and the best thing is your employees friends’ can apply directly online for the job. Isn’t that great? Don’t forget that about 30% of all open positions get filled via recommendation of your employees.
Examples of Facebook fanpages with jobs-for-friends:
Of course taloom automatically which candidate was referred through your company’s employee and points out the employee whom advertised the job . With taloom you will receive an accurate account of “who recruited what person”. You can then offer bonuses … but please keep it in relation. Your employees are motivated on an intrinsic level and will refer the jobs anyway.
If you want to implement an referal program, taloom offers you plenty of opportunities in the referal marketing field.
With the Facebook App jobs-for-friends you can also communicate the program content to your employees. This is a sort of little advertising space for your program. There you can leave messages (eg „referral king“ of the recent quarter). Internal communication is everything… You can discover more one the white paper of referral marketing from the softgarden.lab (in german).
Social networks connect people from all around the world. With over 400 million users, Facebook offers a large scope of languages. The application jobs-for-friends is of course available in several languages. So you implement worldwide your Employee Referral Program on Facebook.
As all other solutions from softgarden, taloom referral marketing is also connected to taloom analytics. Thus you can easily measure how many job ambassadors have implemented the application, how high the traffic of the pcompany profile and fan page and how many applications have been sent. All this information are summarized in our Analytics Dashboard for Social Media.
Of course, applicants can apply directly on Facebook to your jobs advertisements. This works without divulging private informations from users. Because privacy is privacy and should remain so!
taloom offers an interface that allow to import automatically imported job offers from an external system (eg your application management system). jobs-friends-for is now compatible with SAP and many other systems.
